Launch Physical Products Without Wasting Money on Inventory
Your go-to resource for launching physical products using Lean Merchandising.
Most eCommerce founders waste thousands
before making their first sale. Why?
Over-ordering inventory
Poor prototypes
Unvetted suppliers
No product validation
We teach eCommerce founders how to prototype, test, and scale products using Lean Merchandising — plus offer hands-on product design and sourcing support when you need it.
Start Learning (Free)
Ready to Manufacture?
Start with:
Supplier guides
Cost breakdown articles
Prototype checklists
New to Product Development?
Start with:
The Lean Merchandising Guide
How to Validate a Product Idea
Print-on-Demand for Shopify
Work With Us
Lean Product Development for eCommerce, or more succinctly, Lean Merchandising, is our structured approach to helping founders validate, prototype, and scale physical products with minimal upfront risk.
Instead of jumping straight into bulk manufacturing, we focus on:
Validating demand before committing to inventory
Building cost-efficient prototypes
Testing through print-on-demand or micro-runs
Scaling only what proves traction
This approach protects your capital and increases your odds of building a profitable, sustainable product brand.
our typical client
Creative hustlers looking to launch an online merchandise brand/store without inventory
Brick and mortar businesses looking to expand to an omnichannel marketing strategy
Shopify store owners wanting assistance in managing product mix and eCommerce strategy
Innovators looking to launch a product or prototype to be sold online
eCommerce brands looking to reduce inventory risk
Creators monetizing an audience with physical products
To see if working together could be a good fit, use the contact form below.