Sales Channel Strategy for Product Brands
Choosing the Right Channel Before Scaling Inventory
Channel Follows Product-Market Fit
Don’t expand channels until demand is proven in one.
Control > Convenience
Owned channels provide long-term leverage over marketplaces.
Channel Economics Matter
Different platforms change margins, CAC, and cash flow.
Diversification Follows Stability
Channel expansion should reduce risk, not create chaos.
Experiential Channels Amplify Trust
Retail and in-person activation deepen brand legitimacy.
Choosing the Right Sales Channels Before You Scale
Where to Sell Before You Stock Inventory
Ecommerce & Marketplace Strategy for Product Brands