How to Sell Gift Cards Online

Updated June 26, 2020

Selling Digital Gift Cards

Digital gift cards are an easy way to continue to get income without having to do a whole lot for brick-and-mortar stores. Shopify is a platform that lets you design and launch an eCommerce store, and there is currently a free trial to let brick and mortar stores or those wanting to start an online business give it a try without having to pay. Setting up a store to get started takes less than 30 minutes and then your customers will be able to buy gift cards and redeem them for online orders, delivery, pick-up, or in-store whenever they want because there is no expiration date on them.

How to Start Selling Gift Cards Online:

  1. Start your free online store trial and create your store on Shopify

  2. Create your gift card

  3. Customize your store

  4. Launch your store

  5. Manage gift card sales

Creating a store is easy, especially if you only start with a few products like gift cards or t-shirts. Check out our step-by step-guide on how to set-up your store on Shopify. We also have short, easy video tutorials on Youtube that you can watch.

When setting up your Shopify store, start with the “Basic Plan.” You’ll have to answer a few questions and add your credit card or PayPal address, but you won’t be billed until your trial period is over, in which case you will be sent reminders!

Creating a store gift card is very straightforward. Follow the steps below!

  1. Go to the Products page

  2. Select Gift Cards or follow this link

  3. Turn on gift card "feature” by pressing “Sell gift cards”

  4. Edit gift card

  5. Make sure you save

When editing your gift card, you can customize several things.

  • Title

  • Description

  • Media

  • Amount & Denominations

  • Product Availability

Other Suggestions:

  • Once you have created your gift card, you can add it as a Featured Product. Having your gift card as a featured product allows it to be seen in its individual section on your home page.

    • To add the gift card as a featured product: Click Add Section and choose Featured Product

  • To allow customers to buy more than one gift card, select turn on Quantity selector and turn off Variant labels.

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Managing Gift Card Sales

Now, you are all ready to launch your store! You can manage your gift card sales under Orders and then continuing onto All Orders. You can also view all active gift cards at Products and then by selecting Gift Cards.