How to Prevent Returns in Your Online Store

Lastly, in order to see how you stack up against your peers and competitors, Return Magic surveyed 1,000 businesses in multiple industries and compiled data from over 800,000 Shopify customers.

Consumer preference-based return reasons (e.g., size, fit, style, etc.) tend to drive around 72% of all returns in fashion product categories. Non-preference-based reasons (e.g., defective) and “not as described” account for 10% in total.

Top reasons for returns

  1. Size too small: 30%

  2. Size too large: 22%

  3. Changed my mind: 12%

  4. Style: 8%

  5. Not as described: 5%

  6. Defective: 5%

  7. Other or not specified: 18%

Carrie Leigh