Holiday Trends 2020
Updated November 16, 2020
Custom face masks are a practical stocking stuffer this year
With social distancing in effect and many people hunkered down at home, holiday planning and online shopping are already in full force. Consider these popular holiday products and trends as you prepare for the holidays.
2020 Holiday Shopping Trends
Design Trends
The tie dye trend has shown popularity through the summer, and will likely continue. Shibori is a Japanese fabric dying art that produces beautiful blue patterns. Shibori has a similar aesthetic to tie dye but in a deeper indigo blue color. Speaking of indigo blue, that and chartreuse/green colors are expected to be popular for this year’s holiday shoppers. Citrus, from grapefruit to limes, was cited by Etsy trend experts as a popular pattern for holiday shoppers.
Popular Products
As people continue to stay home, comfortable clothes will continue to be popular. Sweatsuits are comfortable and cozy for cooler weather. Matching pajama sets are a fun way for families and those spending extra time together to make a statement in their holiday cards, on social media, or simply for in home entertainment and bonding. Especially for Halloween, matching outfits that integrate masks are a good choice. Video conferencing only requires an ‘above the keyboard’ look, so fun top up styles, props and backdrops will let those connecting remotely add flare to their screen.
Home decor, space-saving home offices and study areas for kids are also popular due to spending more time at home. Here are some highlights from the 202 Etsy Holiday Trend Report:
851% YoY increase in searches on Etsy containing “lawn sign”
75% YoY increase in searches on Etsy containing “yoga”
80% YoY increase in searches on Etsy containing “cardigan”
121% YoY increase in searches on Etsy containing “serving bowl”
484% YoY increase in searches on Etsy containing “home office”
634% YoY increase in searches on Etsy containing “puzzle”
472% YoY increase in searches on Etsy containing “sweatsuit”
688% YoY increase in searches on Etsy for “kid craft”
19,847 searches on Etsy containing “wedding mask” during July 2020
Top searches by subcategory:
Home Decor: bedroom decor, candle, wall art, wall decor, sign
Kitchen & Dining: mug, washable paper towel, coaster, lid glass jar, tumbler
Furniture: desk, table, coffee table, chair, dresser
Outdoor & Garden: plant stand, garden, garden decor, bird feeder, mailbox
Bath & Beauty: hand sanitizer, gift set, birthday gift, relaxation
Prints: printable, printable wall art, living room art print, living room wall art
Fiber Arts: felt animal, embroidery art, custom embroidery, hand embroidery
Games & Puzzles: puzzle, board game, puzzle adult, puzzle 1000, jigsaw puzzle