How to Use the Shopify Tik Tok Sales Channel

Updated August 27, 2021

Tik Tok for Shopify

The Shopify Tik Tok app is a free app and new sales channel for Shopify store owners. Tik Tok has become a popular social media platform focused on video content. Direct to consumer brands targeting young shoppers should heavily consider advertising on Tik Tok and installing Shopify’s Tik Tok app. The app is easy to install and connect to an existing Tik Tok advertiser account.

How to Use Tik Tok for Shopify

The Tik Tok sales channel is primarily a connection between your Tik Tok ad account and your Shopify store so you can better track your marketing efforts. When you install the Tik Tok app, the main steps to set it up are logging into your Tik Tok account to connect it, and establishing and connecting your Tik Tok pixel for ad tracking.

Tik Tok Best Practices for Online Businesses

Like other business accounts on Tik Tok, online stores do best when they publish content that:

1) Is funny

2) Has useful value like life hacks and tutorials

3) Is authentic

Creating good content in high volume is key to growing your Tik Tok audience organically, and is also the best way to promote content. Brands can have their own unique sounds, which is a great way to differentiate your brand, show creativity, and engage consumers. According to Tik Tok, soft-sell videos perform better than videos that are straight, hard-selling promotions. Think about your customer’s lifestyle and journey and implement that into your content.

How to Feature Products in Tik Tok Posts

In addition to weaving products naturally into videos, try to acquire equipment that will produce high quality content in good resolution. Create a mix of close up and wide shots of your product. Unboxing videos are a popular way to show consumers enjoying your product in an authentic way.