Updated August 9, 2022

Shopify provides online store analytics for its eCommerce business owners to help them understand store performace. The level of analytics on your online dashboard depends on the Shopify plan that you have. The rate at which Shopify updates online store metrics is about every minute, so you can be confident that your online store data is almost real-time in the analytics dashboard. Point of Sale (POS) data is only shown in your dashboard if you have the POS channel in use.

Shopify Analytics and Reports by Shopify Plan

Analytics in Shopify Lite

Shopify Lite users have an analytics dashboard that displays store finances and basic product analytics.

Analytics in Shopify Basic Plan

The Basic Shopify analytics dashboard has the financial and product information available in Shopify Lite, as well as data on customer acquisition . The is also a live view that allows a store owner to see how many visitors are currently shopping and where they’re shopping from.

Advanced Shopify Shopify Plus

Custom analytics are available in advanced Shopify plans.

Shopify Analytics Dashboard Metrics

The following online store metrics are available in all Shopify plans.

Total Online Store Sessions - The amount of shopping visits your store received. If individual shoppers visited your site multiple times, there will be multiple sessions attributed to that unique visitor.

Total Orders - Number of orders placed within a given timeframe.

Total Sales - Gross sales minus discounts and returns, plus the shipping and taxes paid by customers. Sales are grouped by sales channel.

Average Order Value - The average amount a customer spends at your store. This doesn’t include gift card sales, and does include taxes and shipping charges the customer pays.

Online Store Conversion Rate - The rate which customers who visit your site complete the checkout process. You can see the % of customers who added a product to their cart, the number and percent of those who reached the checkout page, and the number/percent of shopping sessions that converted.

Online Store Sessions by Device Type - See how many of your shoppers are using a desktop versus a smart phone or tablet.

Online Store Sessions by Location - See what country shoppers are shopping from.

Online Store Sessions by Traffic Source - See how many visitors went to your site directly, as a referral from social media, or as a result from an email campaign. The Top Referrers by Sessions metric will show the top 5 websites that refer traffic to your store.

Online Store Sessions from Social Source - This traffic source detail shows the specific social media channel that referred traffic, such as Instagram, Facebook, or Twitter.

Repeat Customer Rate - What percent of customers have purchased more than once. This metric can help track long term customer loyalty.

Top Landing Pages - The landing page is which page/url a customer begins their visit on your site. You can use this data to control the first impression that customers have of your store and brand.

Top Products by Units Sold - See which products in your store are bought the most. This can help with both marketing and inventory strategy.

Understanding Shopify Analytics